Clear priorities. Practical solutions. Hands-on delivery.
WRTH provides fractional COO support and focused innovation projects for businesses navigating growth, complexity and change.
I work alongside founders and leadership teams to understand what is holding the business back, identify the right response and turn priorities into practical action.
Support where your business needs it
When decisions keep returning to the founder, delivery lacks clear ownership or a promising idea needs testing, WRTH brings structure and hands-on support.
Work with me through ongoing fractional COO support or a focused project:
Fractional COO: Operational leadership to connect strategy with everyday delivery.
Business diagnostic: A clear view of the underlying challenges and what to tackle first.
Solution identification: A structured assessment of the approaches, tools or partners that could help.
Proof-of-concept delivery: Practical testing to inform your next investment decision.
How I work
01 — Understand
Explore your objectives, people, processes and constraints.
02 — Define
Identify the underlying problem and agree what a successful outcome looks like.
03 — Prioritise
Assess the options and create a practical plan with clear responsibilities.
04 — Deliver
Coordinate implementation, testing ideas where needed and keeping the work moving.
05 — Improve
Review results, capture learning and agree the next steps.
Experience across innovation and delivery
WRTH is founded by Ross McWhirter, whose experience spans Expo City Dubai, Connected Places Catapult, Digital Catapult and The Bakery—covering technology programmes, human-centred design, international partnerships and real-world pilots.
What needs to move forward?
Let’s discuss your priorities, where progress is getting stuck and whether WRTH can help.